Since 2016, Newsec’s strategic focus has been on the development of new digital services. The Virpa D project supports Newsec’s role as our group’s hub of digital expertise. The company’s goal in the project is to accelerate development activities and increase export operations to other countries where Newsec operates.
Newsec’s vision is to be a pioneer in digital property management services and to serve our customers more efficiently by adding value to their daily business operations. The systematic development and change process started in 2016 with the launch of our internal Innovation Lab activities, which aim to speed up change and increase our expertise in digital services. Newsec Asset Management Oy is our group’s hub of digital expertise, and our goal in the project is to accelerate development activities and increase export operations to other countries where Newsec operates.
Participating in the Virpa D project will enable Newsec’s Finnish company to act as the digital spearhead and the hub of expertise in the Group and will thus create new opportunities to develop service exports to a globally competitive level. The project will enable us to collaborate more closely with the companies in the real-estate specialist services value chain and also to support Finnish start-ups in their internationalisation efforts through our networks.
Newsec was involved in the Virpa C project, which focused on digital real-estate services. In the Virpa D project, there is a strong emphasis on user services, which we believe have enormous potential for change and growth in the future. The project allows us to allocate our internal resources to the development of digital services, which will increase our revenue and improve our service level in the medium term.
Newsec leads the project’s Package 1 “Digital user: user need and experience”. During the project, we will increase our understanding of the importance of user experience in commercial premises. This will help us to develop the services we offer to property owners and tenants in conjunction with knowledge-intensive real-estate specialist services. As our expertise grows, we will be able to offer the owners tenant experience management in addition to current property management activities, and we can also develop new products that we can offer directly to the users of premises. We will be able to market new solutions through our own networks and also support the internationalisation of Finnish start-ups by offering their services through our platform.